Sales retraining (IHK)

The ISE Language and Vocational Training Center has been working with the respective employment agencies, job centers and the regional economy in the Amberg-Sulzbach and Schwandorf area since 1989 in the areas of training, further education and training as well as job placement.

Offer of goods and services from the training company (110 units)

1. Provide customers with orientation about the company's product range
2. structure the product area in which training takes place into product groups with different items and types and classify them into the company's product range
3. Use information sources to acquire knowledge about goods
4. Inform customers about the properties and possibilities of using goods from the goods area in which training is taking place, taking sustainability aspects into account
5. Inform customers about the company's range of services
6. Use product labels, technical terms and commercial names for goods and services

Presentation of goods and advertising measures (116 units)

1. Develop and implement concepts for attractive product presentation, taking into account operational, sales and storage formats, product ranges and target groups, general rules for product presentation and placement as well as sales psychology findings.
2. Select offer locations according to sales-promoting aspects and place goods using standard decorative materials and present them in a sales-promoting manner.
3. Make price changes within the framework of operational and legal requirements.
4. Inform customers about promotions

Price calculation (120 UE)

1. Carry out calculations for procurement and price calculations
2. carry out price labeling within the framework of operational and legal requirements
3. Consider pricing options when calculating
4. Develop proposals for price changes and assess the consequences of price changes for sales, sales and earnings

Inventory control (110 UE)

1. Record goods movements accurately and promptly in the merchandise management system, using information systems and complying with security requirements
2. Participate in controlling inventory and sales by using the merchandise management system
3. Control inventory for quantity and quality
4. Take measures to avoid inventory discrepancies

Receiving and storing goods (110 UE)

1. Check the quantity of goods and check the packaging for transport damage and, if necessary, take normal operational measures
2. Check goods receipts and shipping documents taking operational requirements into account
3. Store and care for goods properly

Environmental protection (110 UE)

1. Explain possible environmental impacts caused by the training company and its contribution to environmental protection using examples
2. Apply environmental protection regulations applicable to the training company

Sale of goods (110 UE)

1. respond in a friendly and helpful manner to customers who take priority over other work, use verbal and non-verbal forms of communication and respond to customer behavior appropriately to the situation
2. determine the wishes of customers in information, advice and sales discussions using questioning and conversation techniques, make offers and respond to customer objections and customer arguments in a sales-promoting manner
3. apply knowledge about goods in customer discussions
4. Offer supplementary, replacement and additional items as well as services and promote the purchase decision

Cash desk service area (120 UE)

1. Prepare and operate the cash register in accordance with the company cashier instructions
2. assess the checkout area from an ergonomic point of view and adapt your own behavior accordingly
3. Process cash and non-cash payments, taking into account discounts and observing precautionary measures when accepting means of payment
4. Create purchase receipts and process exchanges and complaints in cash registers

Ensuring the presence of goods (127 UE)

1. Check incoming goods taking into account legal regulations and operational requirements, record them using the operational information system and initiate standard operational measures in the event of deviations
2. Defects that are apparent upon receipt of the goods in compliance with legal and. Document standard company regulations
3. Receive complaints, especially breakage, spoilage and shrinkage, and coordinate and implement appropriate measures with internal and external suppliers
4. Determine optimal inventories, analyze the effects of too high and too low inventories and derive suggestions for inventory optimization

Advising customers (120 units)

1. Conduct sales and consultation discussions in a success-oriented manner and apply in-depth knowledge of a product area with at least two product groups
2. Highlight differences between manufacturer brands and private labels in sales and consultations
3. Observe trends and current developments and use them as sales arguments
4. Determine customers' purchasing motives and wishes through observation, active listening and questions and use these in sales and consultations
5. Determine the causes of conflict, deal with emotional and stressful situations in sales and apply strategies for dealing with difficult customers

Cash register system data and customer service (120 UE)

1. Address customers at the checkout according to the situation
2. Offer services to customers during the checkout process
3. Carry out checkout processes in accordance with the system and take into account the importance of the checkout for controlling the flow of data and goods
4. Process exchanges, complaints and complaints, acting in a customer-oriented manner and complying with legal and operational requirements
5. In the event of malfunctions in the cash register system, initiate measures to back up data and restore functionality.

Advertising and sales promotion (120 units)

1. Assess advertising costs and advertising success
2. Select and use advertising materials and advertising media in a target- and cost-oriented manner
3. Use customer service measures to promote sales success
4. Plan, implement and evaluate campaigns to promote customer loyalty

Vocational training, labor and social law regulations (120 units)

1. Present the essential content and components of the training contract, identify rights and obligations from the training contract and describe the tasks of those involved in the dual system
2. Explain items in your own payroll

Importance of the structure of the retail trade and the training company (120 units)

1. Explain the functions of retail for the overall economy and society
2. Explain the legal form and organizational structure of the training company with its tasks and responsibilities as well as the connections between the business processes

Information and Communication (110 UE)

1. Shaping operational collaboration within the team in a respectful, appreciative and trusting manner
2. Justify the need for operational personnel deployment planning and contribute to its implementation

Safety and health protection at work (120 units)

1. Identify risks to safety and health at work and take measures to avoid the risk
2. Apply job-related occupational safety and accident prevention regulations

Practical instructions (74 units)

1. in the exercise supermarket
2. Handling of the cash register system including scanners and other work equipment
3. Online exercises and simulation games for the virtual supermarket

Important information:

• During the training, practical instruction takes place in the training supermarket of the Kolping Educational Center (approx. 42 units).
• Otherwise, there will be further practical content, including:
  • Dealing with the cash register system including scanners and other work equipment (approx. 16 lessons).
  • Company visits (supermarkets, trading companies)
  • Online exercises and simulation games for the virtual supermarket (approx. 16 units)
• The costs of the measures are explained in the training contract.
• There are no costs for holders of an education voucher.
• Literature provided as part of the cost of the measure: retail course and workbook, lecturers' scripts.
• Costs for the professional clothing required to carry out the internship will be covered by ISE.
• The total number of hours is 2337 (1937 teaching hours and 400 internship hours), 1 teaching unit (UE) contains 45 minutes each, 1 internship unit (PE) contains 60 minutes each.
• Entry requirements are the secondary school leaving certificate, the aptitude interview and the aptitude test.
• The reskilling participants receive an ISE certificate, and upon successful completion of the final examination by the IHK, they will obtain an IHK certificate with a professional qualification.

Certification: The ISE Language and Vocational Training Center is an approved provider under employment promotion law. Approved by the expert body of TÜV Rheinland Cert GmbH. The measure is certified by QUACERT Society for the Certification of Quality Management Systems mbH. Both certification bodies accredited by the German Accreditation Body (DAkkS).